Debate on "Influencer Marketing v/s Traditional Advertising by Management Department
Debate on "Influencer Marketing v/s Traditional Advertising, Which is more Effective?
A thought-provoking debate was organized on “Influencer Marketing vs. Traditional Advertising – Which Is More Effective?” The session explored how digital influencers build trust and engagement, while traditional advertising offers wider reach and brand credibility.
Students actively shared their views, compared both approaches, and discussed the importance of choosing the right strategy for the target audience.
The debate concluded that effectiveness depends on the audience, objective, and platform—making a smart combination of both approaches a powerful marketing strategy.
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